30 01/12
23:24

Select Colorful and Stylish Home Furniture

The way you choose to furnish your home will reflect greatly on your personal style. Therefore it is important to think very hard about what you want before you buy furniture for your home. There is different kind of furniture for every room in the house. Whatever type of furniture that you decide to buy, it should accentuate the style and general theme of your house. Here are a few things that you might want to consider to help you buy stylish furniture for your bedroom, dining room as well as your kids’ room.

Elegance should be part of your dining room decor. The dining-room furniture that you get should be able to bring out the elegance in your dining room. The dining room set should not only be visually pleasing, it should also be comfortable enough.

Your bedroom furniture should provide a peaceful ambiance to the room since this is where you will be relaxing most of the time. You want to get the furniture that will fit perfectly into your bedroom and still leave some room for other things. Make sure that you get furniture that is of quality, stylish and comfortable.

When buying children furniture, the most important thing to think about is how attractive it is. The surface of the furniture also matters. Kids can be a little rough sometime, and you do not want them destroying their furniture when they are playing. For that reason, you should get furniture with hard and durable surfaces. It is important to buy the furniture that is discounted as this will help you save some money.

Buy colorful, playful and stylish Children Furniture to keep in their bedrooms. When there view exquisite and elegant Dining room furniture and Bedroom Furniture Sets.

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25 01/12
01:25

Paramilitary Politics: A Colombian Reality

Mario Uribe Escobar, the president of Colombia’s cousin and leader of the Colombia Democratica political party, announced the removal of two Congressional candidates, Rocío Arias and Eleonora Pineda, from his party on 2 February for their outward support of paramilitary organizations. His announcement comes on the tail of a purge of a limited number of political candidates known to be supportive of Colombia’s paramilitary organizations.

These two candidates belong to a long list of politicians that in private will admit to close contact with paramilitary chieftains. Arias and Pineda are considered the most public faces of a wide-reaching and deep-pocketed effort to increase paramilitary political control on the national level through the upcoming congressional elections to be held on Sunday, 12 March.

A much smaller, more organized, and influential group of former paramilitary war lords has emerged. As a group, they began to exercise power within the realms of politics on a municipal and state level years ago. Their efforts were first recorded in the 2002 congressional elections. In these elections, paramilitary-supported candidates won with over 90 per cent of the vote in many cases because there was no opposition candidate on the ticket and voters were scared to abstain.

Through these strong arm tactics, paramilitary organizations have begun to increase the number of politicians they control in the Colombian congress. This time around, they look set to further increase that power. If they succeed, they will work to ban extradition, eradicating their worst fear, while solidifying their positions of power across numerous Colombian departments. It is a reality that severely hinders democracy and sets Colombia and the region on a path to less stability into the foreseeable future.

Paramilitary politics

Colombia’s departments, stretching from Panama to Venezuela along the country’s northern coast, have long been held by paramilitary commanders who act both publicly and behind the scenes to control political candidates on the municipal, gubernatorial, and national levels. Their heavy handed political influence in coastal departments such as Cesar, Guajira, Atlantico, Magdalena, and Cordoba, is most evident, according to German Espejo, an analyst with the Bogota-based Security and Democracy Foundation.

Espejo agrees that the paramilitaries fund and support congressional elections. “In addition to financial support, it is possible that the paramilitaries use their influence to obstruct the campaigns of candidates that do not support them,” Espejo told ISN Security Watch.

Claudia Lopez, Colombian journalist and United Nations Development Program (UNDP) consultant, completed a study published in December 2005 that took a close look at the intersection between paramilitary control in Colombia’s northern departments and the indices of landslide victories of political candidates from those areas. Her conclusions revealed atypical electoral behaviors in the 2002 Congressional elections where areas that had experienced high levels of paramilitary-related massacres, and thus presumed under paramilitary control, had produced unopposed political candidates who were elected with over 90 per cent of votes.

The Colombian daily El Tiempo has reported that in the paramilitary-dominated department of Magdalena, mayoral candidates ran unopposed in 14 of the department’s 30 municipalities. The tendency for candidates to run without opposition, winning with inflated percentages of the vote, has been repeated in numerous Colombian departments. The trend, referred to as “paramilitarization”, has been documented in the Colombian press and noted on the floor of the Colombian congress.

Alvaro Sierra published a column in El Tiempo on 25 September 2004 in which he stated that Colombia was becoming aware of the fact that “a substantial portion of national territory, of the daily lives of millions of people, of politics, of the economy, and local-government budgets, and an unknown amount of power and influence at the level of central-government institutions like the congress, is in paramilitary hands”.

Colombian Senator Carlos Moreno de Caro, vice-chairman of the Senate’s Peace Committee, was highlighted in the Colombian press in March 2005 when he defended the a move to give paramilitaries lenient treatment in the disarmament negotiations, arguing “the thing is, half the country is theirs”.

Adam Isacson, director of programs with the Center for International Policy in Washington, DC, said Senator Moreno de Caro’s statement was an exaggeration but not a wild one.

“Salvatore Mancuso’s statement that the paramilitaries control over 30 per cent of the Colombian Congress was probably inflated,” Isacson said. “But after the upcoming elections, it’s possible to be closer to the truth,” he told ISN Security Watch.

Ineffective pre-election purge

Relatively few candidates will publicly admit to their alliances with the paramilitaries, yet many will admit such ties in private. This has created a “don’t ask, don’t tell” situation that has made it difficult for President Uribe to act on the opposition’s claims. Many fingers are pointed in public but little evidence substantiates claims.

Paramilitary control of politics is a reality that some can stomach and others cannot. In the lead up to the 12 March elections, many opposition candidates publicly demanded that President Uribe do something to purge the lists of political candidates, removing those individuals thought to be in close cooperation with paramilitary leaders.

A great purge of political candidates suspected of paramilitary ties was most likely on US ambassador William Wood’s mind when in December 2005 he publicly stated: “Corrupt electoral practices may occur in the elections of 2006, notably by paramilitaries.” Uribe told him to stop “meddling” in Colombian affairs.

Weeks later, at a meeting in Cordoba on 9 January, Uribe found himself audience to a very heated discussion between two senatorial candidates in the paramilitary-controlled department. Each claimed the other to have made political pacts with paramilitary leader Salvatore Mancuso. Days later, Uribe asked the Colombian attorney general to investigate the senators’ ties to the paramilitaries.

That same week, Gina Parody, a Bogota congresswoman, declined invitations to run as a candidate for one of the two largest pro-Uribe political parties, Partido de la U and Cambio Radical. She explained that her decision not to run with either party was based on the fact that both parties include candidates “with paramilitary links”.

She named Dieb Maloof and Habib Merheg, both running for re-election as candidates of the Partido de la U. Maloof is believed to be an associate of Jorge 40, leader of the Northern Bloc, one of the largest and most powerful paramilitary organizations. Merheg has been suspected of paramilitary ties since 2003. Both were elected to Congress in 2002 as members of the Colombia Viva party, a political organization thought to be close to the paramilitaries.

On 18 January, the tide of accusations and investigations came to a head. Both Partido de la U and Cambio Radical expelled a total of five candidates from their ranks. But these candidates were quickly absorbed by smaller, pro-Uribe political parties, much to the disappointment of opposition candidates who supported the purges. Even after the very public removal of Rocío Arias and Eleonora Pineda, both candidates were absorbed into smaller, pro-Uribe political organizations.

Power over extradition

What has US ambassador Wood – and many others in Colombia – worried is not just pre-election purging and increased paramilitarization. The 2006 Congressional elections may place in power enough pro-paramilitary politicians to make extradition unlawful.

A law that bans extradition represents a de facto victory for Colombia’s paramilitary organizations. The US has made nine extradition requests for paramilitary leaders. All are immune to extradition while under the protection of the disarmament process, but currently have no definitive guarantee that they will not be extradited.

Banning extradition is the focus of every paramilitary leader’s political power play.

If the Colombian government were left without the negotiating leverage of extradition, the matter of ultimate justice for human rights atrocities, drug trafficking, and other criminal acts would be left in the sole jurisdiction of the Colombian justice system, one not known to have much success with Colombian criminals in the past. It is a system that would certainly be manipulated again in the future and one paramilitary leaders are willing to take on.

Paramilitary influence in Colombia’s congress ultimately goes beyond extradition. It places Colombian organized crime one step closer to the ultimate tool to protect itself – control over the legislative process.

With control over the legislative process, legally protected paramilitary leaders will contribute to massacres and escalated conflict with the leftist Revolutionary Armed Forces of Colombia (FARC). Their positions as regional warlords will be solidified.

Increases in drug and gun trafficking are ensured. Exploitation of Colombia’s rural poor in the name of making the landed elite class more wealthy and powerful will grow.

Such a reality concentrates wealth in power in the hands of a few, exploiting the rest. It would consolidate many more years of insecurity for both Colombia and the region. And it promises a future where security – Uribe’s number one goal – in Colombia becomes a mirage. Paramilitary “king makers” will rule from regional outposts contributing to a de facto “Balkanization” of the country and a weakening of state sovereignty and democracy. If the paramilitaries come to control the legislative process in the Colombian Congress, a country ruled by warlords is a reality that may come to pass, and there is little the Colombian government, or any other government, can do to prevent it.

Sam Logan (http://www.samuellogan.com) is an investigative journalist who has covered business, security, energy, politics, economics, organized crime, terrorism, and black markets in Latin America since July 1999. He has reported from Caracas, Santiago, Sao Paulo, and Buenos Aires. He currently reports from Rio de Janeiro.

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23 01/12
20:21

Automotive Reviews and Skeptical Journalism

When we hear the words ‘automotive reviews’ we think of comparative tests, investigations, technical details, advantages and disadvantages of a particular car model. People are most interested in automotive reviews when they are about to purchase a vehicle. This is an important decision for the potential buyer since the car may remain in his/her possession for many years. Actually, statistics say that the purchase of a car is the second largest expense for many people. In developing countries, the situation is even worse than that, as choosing a certain car is sometimes a life commitment for those people. Under these circumstances, automotive reviews are a must. No automobile is to be purchased without having consulted its review.

Automotive reviews are useful for all kinds of customers, from those are simply interested in buying a cheap car with good gas mileage to those who are mostly interested in design and comfort. To all these people the purchase of a car may appear as a very challenging experience, since the auto market is vast and the lack of experience can prove to be a serious drawback. Needless to say all those interested in purchasing a car should follow the latest automotive news in order to keep up with what is new in this vast and complicated area. However, automotive reviews cannot be found on television every day, nor do they appear in newspapers. Moreover, specialized media, such as auto magazines, which are issued weekly or monthly, may not give the automotive reviews you need when you need them. Therefore, a good source of accurate and reliable automotive reviews is the Internet. Automotive blogs are full of information with and about cars and many related topics. In addition, you get more than statistics or official figures, because people like you have posted their comments or facts from personal experience on those car blogs. Sometimes this beats all automotive reviews.

As we have stated before, there are many sources of automotive news and reviews. The problem is that some of them may not be as reliable as we think and this can be damaging to the consumer. There are times when the interests of certain companies stand in the way of giving consumers honest advice. A good share of criticism is not a must have for automotive reviews. However, skeptical journalism is proof that the consumer’ s best interest is at the top of the priority list. Auto magazines present a lot of automotive reviews because that’s their line of work, but they will rarely point out possible flaws of automobiles.

Everyone will agree that in the auto magazines or TV shows, the automotive reviews sound a little too good to be true. You can check out the latest automotive news in magazines and on TV shows, but as far as the reviews are concerned, you should only trust what you see with your own eyes. This may turn out to be a little difficult at times, but fortunately we live in the technology era, and seeing it for yourself is now possible on the internet. If a car reviewer speaks of some less appealing features of a certain automobile, there’s the chance of actually seeing them by means of multimedia. Criticism equals bad publicity, so when it comes to magazines or television shows, there’s a good chance that the consumer will be deprived of his right to be honestly and correctly informed. Therefore, the internet remains the most reliable source of both automotive news and automotive reviews.

For more resources about automotive news and especially about automotive reviews please review this website http://www.car-spin.com

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23 01/12
10:11

Indian Fashion Retailers Looking To Thrive

It is the augmentation in fashion trends in India that revolutionized the merchandising system in retail industry. Brands in apparel, textiles, jewelry, accessories, footwear, cosmetics and salons raised the business more than Rs 40,000 crore.

The Indian retail market is evolving rapidly. It is palpable that now Indian retail industry requires lots more of fashion. The organized retailing is developing at breakneck speed. It is amicable to all that fashion is a vital part of both the retail industry as well as the brands. Fashion has led the retail industry boom and it has sustained its dominance in every malls, markets and stores.

Since the spread-out of malls is increasing, the major issue will be how to organize fashion retails industry, has potential of making Rs 50,000cr business by the year 2007. Indian retail would cover-up 50mn sq ft by 2007 of sales space countrywide, and nearly 50 % of the total space would be assigned for fashion retailing. It is anticipated that about Rs 20,000cr retail sales would be coming-in from the fashion retailing. A population of over one billion, a massive consumer class, India is considered as the most preferred destinations for investments.

Apparel and textiles makes the biggest segment in retailing sectors, and if we accumulate all the other related segments such as jewelry, cosmetics, watches, health & beauty care etc at one single platform, then fashion would account nearly 60 % of the total retail sector.

With radically changing fashion and retail industry, the Indian consumers are facing considerable transformation. With an increase income levels and increasing attitude “LOOK GOOD – FEEL GOOD”, fashion is offering huge potential to penetrate deeper into the untouched Indian markets.

Fashions will account nearly 95% in total sales in the department stores, while in hypermarkets such as Big Bazaar the share could be about 70%. Fashion apparel has been the significant segment in the terms of evolution in Indian retail industry, not due to its size but the way it has influenced lifestyle of the Indian people. It was apparel that led multi-national brands to explore and invest in the Indian market, which led the ball rolling to rearrange the retail industry.

Few key factors that shaped the fashion retail industry are listed below:

. Massive spread-out of the malls, hyper markets and supermarkets throughout the country, even in non-metro cities.

. Mergers and acquisitions, which let huge brands to participate in the local market.

. The advantages by the elimination of global textile quotas in 2005.

. Expansion strategies of brands and retailers.

. Many international brands march into domestic markets.

. Many brands performed well in the mass segment.

. Boom in luxury retail segment.

. Indian fashion designers marked their names at International platforms.

. Considerable expenditure on ad and marketing by apparel brands.

. Enhanced merchandising let the companies to enhance consumer relations.

Few points on which retailers and brands should mull over:

. Collaborative tie-ups with non-competent services providers and brands.

. Offer value-added products, not cash discounts.

. Offer uniform sizing throughout the country.

. Offer personalized services.

. Concentrate on particular buyer or market segment. Take action to fulfill the demands.

. Try to become exclusive stores for specific brands and adopt shop-in-shop system.

. Place well behaved, polite and trained sales staff to manage counters.

. Go for organized merchandising format for your company.

. Avoid offering all at once. Introduce products assortments in a phase manner with latest trends.

. Try to get feedback from the consumer on “What they want?”

Review of some of the retail industry players on the attained targets and their wishes for the current year:

Benetton

Achieved Target:

. Successfully reestablished its place in the market, with opening 22 stores.

. Higher development – In fact the highest of all segments and categories.

. Enhanced brand image from small to huge format flagship.

Wishes

. People should enhance living standard, moving to mono-brand from multi-brand outlets.

. Excellent training and salaries to sales staff and be more mass-oriented.

. Expand in 5 lakh plus towns, providing similar buying experience.

. Looking for continues support from the consumers and to emerge as fastest evolving brand.

. To enhance team’s performance in coming years.

Blackberrys

Achieved targets:

. Take a lead in the dress-up segment that features dressing for occasion, success etc in trousers, and also in men’s suits.

. Concentrated on top around 70 MBOs and trying to deliver better.

. Enhancing perform of team – planning to establish systems to make them more productive and glad.

Wishes:

. To implement system for on-time deliveries.

. To put scissors on product assortment in terms of the number of styles – which will led company to serve better to fewer customers.

. Excellent outsourcing with making dedicated team to take care of it.

Forbes Gokak

Achieved Targets:

. In a span of less than two years, Daks brand has been successful to hit the Indian market despite of being a foreign brand.

. Managed tie-up arrangements for manufacturing Daks brand in India and Central Europe.

. Also signed agreements for Trussardi and Savile Row.

Wishes:

. To be a front runner in the Indian apparel market.

. To add 25 more stores.

. Allure entire high-end women class to wear Trussardi.

. Enhance sales staff performance.

Gini & Jony

Achieved Targets:

. Signed agreement with Reliance

. Signed license agreement for its kidswear brand ‘Levi’s Sykes’.

. Increased production capacities at Daman and Baddi.

Wishes:

. To get recognition as global brand in the international market.

. To create a different brand identity for all in related segments.

. Establish entire lifestyle stores for kids, under the brand Gini & Jony

. Pull down custom duties on accessories and fabrics etc.

Modelama Exports

Achieved Targets:

. Expanded product assortment mix and added knits, which was entirely woven product base before.

. Arranged tie-ups with some global brands, such as J Jill, Tommy Hilfiger, Hugo Boss and Marks & Spencer.

. Increased capacity to attain a 40% growth rate comparing to the previous year.

Wishes:

. To train workers (sewing, inspection and finishing).

. To work close with fashion institutes like NIFT to revise and develop fashion trends.

. To introduce a brand, which is competitive, enduring and reliable product.

. To introduce specialized product assortment, featuring all-weather conditioner and change character consequently to match the consumer demands.

. To develop a stage where high-tech technology is available to small and medium scale producers so that they can enhance quality standards.

Pantaloons

Achieved Targets

. Started Asset Management Companies.

. Launched Big Bazaars in remote towns like Sangli.

Wishes:

. Reaching a target business of two and a half thousand crores in 2006-07 fiscal.

. Identify and present the consumers’ fashion requirement.

. Dominate the in all fashion segments like lifestyle, premium and value.

. Introduce or acquire new brands in fashion.

. To rope-in best fashion industry veterans.

Piramyd

Achieved Targets:

. Emerged steadily in the market – launched stores at Ahmedabad and Ludhiana, and planning three more in coming months.

. Introduced new brand “Trumart” with three stores in Mumbai and four in Pune.

. The IPO got oversubscribed by nearly 12 times that generated about Rs 108 crore.

Wishes:

. To Launch FDI for least lifestyle retail, this will lead Indian fashion designers to think globally.

. Create enhanced retail space for high-end retail.

. To make Fashion Alliance more practical and a reality to make sure that it gains momentum.

. To make fashion more affordable with a better ambience.

Raymond

Achieved Targets:

. Launched EBOs for all brands.

. Successfully introduced new product assortment such as non-iron shirt in Park Avenue and new suit ranges to uphold brand image.

. Also introduced the womenswear and kidswear collection.

Wishes:

. To launch a magazine on fashion.

. Begin a fashion week.

. Expand in US market.

. To launch a website that talks about lifestyle and fashion.

Sports Station

Achieved Targets:

. Successfully introduced two brands: H2O Plus and CPS Clothing.

. In a move to concentrate on expansion and new concepts for brands, the company has signed agreements with global brands such as Nike and Levi’s.

. Launched MBO for leather shoes “Shoe Tree.”

Wishes:

. To present new concept, where both international and local brands can be presented under single roof.

. Expand product assortment in luxury, premium and affordable segments.

. Duty validation, especially in footwear which is at a 12.5 % as compared to apparel which is at only 4 %.

. Validating countervailing duty (CVD) which is at of 60 %.

Fibre2fashion.com – Leading B2B Portal and Marketplace of Global Textile, Apparel and Fashion Industry offers Free Industry Articles, Textile Articles, Fashion Articles, Industry Reports, Technology Article, Case Studies, Textile Industry News Articles, Latest Fashion Trends, Textile Market Trends Reports and Global Industry Analysis.

To read more articles on Textile, Fashion, Apparel, Technology, Retail and General please visit http://www.fibre2fashion.com/industry-article If you wish to download/republish the above article to your website or newsletters then please include the “Article Source”. Also, you have to make it hyperlinked to our site.

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19 01/12
18:11

What Is The Future Of Satellite TV Vis A Vis Internet Television?

The following article includes pertinent information that may cause you to reconsider what you thought you understood about the relationship between satellite television and Internet television. However, the most important thing is to read with an open mind and be willing to revise your understanding if necessary.

What Is Satellite Television?

Satellite television refers to television service beamed to subscribers via orbiting communications satellites high above earth from a distance of between – 22, 000 to 37, 000 miles making it possible for television programs to reach wider areas than was possible with either the traditional terrestrial or cable television which out reach was hampered by earth’s curvature and distance.

When Was The First Satellite Television Aired?

It was in 1962 that the very first television signal was up linked from Europe on to the Telstra satellite and beamed over North America. Anik1 was the first domestic North American satellite launched in 1973 in Canada.

How Does Satellite Television Work?

Well, without going technical, it will interest you to note that the television signals you receive from communications satellites are really first sent up from ground stations via very big (9 – 12 meters) dishes to an orbiting satellite that in turn beams the signals down to earth and on to your receiver’s parabolic dish’s focal point and a LNB or low noise blocker component converts ands send the signals to your decoder box where the final conversion is done to the signals so that it becomes the sound and pictures you watch.

There are also different brands of mobile none parabolic dish receivers for use in vehicles and other mobile platforms. In this case satellite television signals are received with a satellite antenna and directed through a satellite decoder box and an oscillator converts it to L-band range of frequencies that an on-board electronics finally converts to the standard frequency usable by normal television sets.

What Is A TVRO?

Television Receive Only or TVRO is the forerunner of satellite television viewing at home. The very big dish size, about 3 – 6 feet, required to run C-Band frequencies of about four G Hertz meant that not most people could own it due to the very exorbitant cost of installing one, and the space for installation.

One other hassle with TVRO is that the big dish has to be moveable to keep track of more satellite, because C-Band satellites carry less channels than KU-band satellites. This dish movement, however makes it possible to receive free channels and feeds or even unedited C-Band news material being sent to headquarters by field correspondence or a news crew, they are usually not scrambled.

What Is Direct Broadcast Satellite Or DBS And What Makes It Better Than TVRO?

Once you begin to move beyond basic background information, you begin to realize that there’s more to the future of satellite TV vis a vis Internet television software than you may have first thought.

DBS is satellite TV broadcast thorough Ku-Band satellites that work on higher frequencies with stronger signals than C-Band or TVRO, which makes it possible for you to install smaller dishes for receiving their signals.

People who live high up on apartment buildings favor the DBS since installing an 18 inches dish up there is possible. Another advantage of the DBS over TVRO is that the dish is stationary needing no maintenance plus, the installation is free in most cases.

This is made possible because DBS television satellites are usually in geosynchronous orbit that is stationary in the sky relative to the Earth, because each satellite is launched into space at around 7,000 mph to settle at around 22,200 miles above the Earth.

With this speed and height, the satellite revolves around the earth once every 24 hours in juxtaposition with Earth’s own rotation. This is what makes it possible for your 18 inches dish to remain in a fixed position with the satellite without requiring adjustment.

What is Internet Television and Is It Better than Direct Broadcast Satellite?

Internet television as the name implies refers to Television programs streamed onto a PC or Laptop through the Internet. There are different types of Internet television services. Some of them are recorded rebroadcasts while others are live broadcasts made possible with ingenious software. You can connect to thousands of satellite television services simultaneously. A wide range of viewing choices – unlimited TV shows, Movies, Sports, Soaps and more.

You don’t need any hardware such as decoder, wire, dish or antenna making. You can watch your favorite programs, even outdoors, from all over the world, so long as you have internet connection. Internet television is just a hassle free way of watching a lot more numbers of satellite TV programs and channels free of monthly satellite television subscription fees.

What Is The Future Of Satellite TV Vis A Vis Internet Television?

What would be the future of Satellite Television depends on several factors: For instance, even before the advent of Internet television satellite television companies did not depend on subscription fees for their survival.

Advertising pays a big chunk of the bill for you to watch satellite television even at the present rate you might consider very exorbitant

License fees are another way through which satellite television services are sustained. For instance, If you are in the UK and you have equipment that is capable of receiving TV signals then the law states you must pay for a TV license.

Today, there already exist broadcasters who use only advertising to pay for their service and so allow viewers free viewing of their programs, so in my opinion watching satellite television programs free on your PC or Laptop will not kill satellite television, rather Internet television will increase the number of viewers for satellite television services and lead to more and better priced advertising charges.

Of course, it’s impossible to put everything about the future of satellite TV vis a vis Internet television software into just one article. But you can’t deny that you’ve just added to your understanding about the future of satellite TV vis a vis Internet television software, and that’s time well spent.

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19 01/12
02:14

The Car Rental Industry

Market Overview

The car rental industry is a multi-billion dollar sector of the US economy. The US segment of the industry averages about $18.5 billion in revenue a year. Today, there are approximately 1.9 million rental vehicles that service the US segment of the market. In addition, there are many rental agencies besides the industry leaders that subdivide the total revenue, namely Dollar Thrifty, Budget and Vanguard. Unlike other mature service industries, the rental car industry is highly consolidated which naturally puts potential new comers at a cost-disadvantage since they face high input costs with reduced possibility of economies of scale. Moreover, most of the profit is generated by a few firms including Enterprise, Hertz and Avis. For the fiscal year of 2004, Enterprise generated $7.4 billion in total revenue. Hertz came in second position with about $5.2 billion and Avis with $2.97 in revenue.

Level of Integration

The rental car industry faces a completely different environment than it did five years ago. According to Business Travel News, vehicles are being rented until they have accumulated 20,000 to 30,000 miles until they are relegated to the used car industry whereas the turn-around mileage was 12,000 to 15,000 miles five years ago. Because of slow industry growth and narrow profit margin, there is no imminent threat to backward integration within the industry. In fact, among the industry players only Hertz is vertically integrated through Ford.

Scope of Competition

There are many factors that shape the competitive landscape of the car rental industry. Competition comes from two main sources throughout the chain. On the vacation consumer’s end of the spectrum, competition is fierce not only because the market is saturated and well guarded by industry leader Enterprise, but competitors operate at a cost disadvantage along with smaller market shares since Enterprise has established a network of dealers over 90 percent the leisure segment. On the corporate segment, on the other hand, competition is very strong at the airports since that segment is under tight supervision by Hertz. Because the industry underwent a massive economic downfall in recent years, it has upgraded the scale of competition within most of the companies that survived. Competitively speaking, the rental car industry is a war-zone as most rental agencies including Enterprise, Hertz and Avis among the major players engage in a battle of the fittest.

Growth

Over the past five years, most firms have been working towards enhancing their fleet sizes and increasing the level of profitability. Enterprise currently the company with the largest fleet in the US has added 75,000 vehicles to its fleet since 2002 which help increase its number of facilities to 170 at the airports. Hertz, on the other hand, has added 25,000 vehicles and broadened its international presence in 150 counties as opposed to 140 in 2002. In addition, Avis has increased its fleet from 210,000 in 2002 to 220,000 despite recent economic adversities. Over the years following the economic downturn, although most companies throughout the industry were struggling, Enterprise among the industry leaders had been growing steadily. For example, annual sales reached $6.3 in 2001, $6.5 in 2002, $6.9 in 2003 and $7.4 billion in 2004 which translated into a growth rate of 7.2 percent a year for the past four years. Since 2002, the industry has started to regain its footing in the sector as overall sales grew from $17.9 billion to $18.2 billion in 2003. According to industry analysts, the better days of the rental car industry have yet to come. Over the course of the next several years, the industry is expected to experience accelerated growth valued at $20.89 billion each year following 2008 “which equates to a CAGR of 2.7 % [increase] in the 2003-2008 period.”

Distribution

Over the past few years the rental car industry has made a great deal of progress to facilitate it distribution processes. Today, there are approximately 19,000 rental locations yielding about 1.9 million rental cars in the US. Because of the increasingly abundant number of car rental locations in the US, strategic and tactical approaches are taken into account in order to insure proper distribution throughout the industry. Distribution takes place within two interrelated segments. On the corporate market, the cars are distributed to airports and hotel surroundings. On the leisure segment, on the other hand, cars are distributed to agency owned facilities that are conveniently located within most major roads and metropolitan areas.

In the past, managers of rental car companies used to rely on gut-feelings or intuitive guesses to make decisions about how many cars to have in a particular fleet or the utilization level and performance standards of keeping certain cars in one fleet. With that methodology, it was very difficult to maintain a level of balance that would satisfy consumer demand and the desired level of profitability. The distribution process is fairly simple throughout the industry. To begin with, managers must determine the number of cars that must be on inventory on a daily basis. Because a very noticeable problem arises when too many or not enough cars are available, most car rental companies including Hertz, Enterprise and Avis, use a “pool” which is a group of independent rental facilities that share a fleet of vehicles. Basically, with the pools in place, rental locations operate more efficiently since they reduce the risk of low inventory if not eliminate rental car shortages.

Market Segmentation

Most companies throughout the chain make a profit based of the type of cars that are rented. The rental cars are categorized into economy, compact, intermediate, premium and luxury. Among the five categories, the economy sector yields the most profit. For instance, the economy segment by itself is responsible for 37.7 percent of the total market revenue in 2004. In addition, the compact segment accounted for 32.3 percent of overall revenue. The rest of the other categories covers the remaining 30 percent for the US segment.

Historical Levels of Profitability

The overall profitability of the car rental industry has been shrinking in recent years. Over the past five years, the industry has been struggling just like the rest of the travel industry. In fact, between the years 2001 and 2003 the US market has experienced a moderate reduction in the level of profitability. Specifically, revenue fell from $19.4 billion in 2000 to $18.2 billion in 2001. Subsequently, the overall industry revenue eroded further to $17.9 billion in 2002; an amount that is minimally higher than $17.7 billion which is the overall revenue for the year 1999. In 2003, the industry experienced a barely noticeable increase which brought profit to $18.2 billion. As a result of the economic downturn in recent years, some of the smaller players that were highly dependent on the airline industry have done a great deal of strategy realignments as a way of preparing their companies to cope with eventual economic adversities that may surround the industry. For the year 2004, on the other hand, the economic situation of most firms have gradually improved throughout the industry since most rental agencies have returned far greater profits relative to the anterior years. For instance, Enterprise realized revenues of $7.4 billion; Hertz returned revenues of $5.2 billion and Avis with $2.9 billion in revenue for the fiscal year of 2004. According to industry analysts, the rental car industry is expected to experience steady growth of 2.6 percent in revenue over the next several years which translates into an increase in profit.

Competitive Rivalry Among Sellers

There are many factors that drive competition within the car rental industry. Over the past few years, broadening fleet sizes and increasing profitability has been the focus of most companies within the car rental industry. Enterprise, Hertz and Avis among the leaders have been growing both in sales and fleet sizes. In addition, competition intensifies as firms are constantly trying to improve their current conditions and offer more to consumers. Enterprise has nearly doubled its fleet size since 1993 to approximately 600,000 cars today. Because the industry operates on such narrow profit margins, price competition is not a factor; however, most companies are actively involved in creating values and providing a range of amenities from technological gadgets to even free rental to satisfy customers. Hertz, for example, integrates its Never-Lost GPS system within its cars. Enterprise, on the other hand, uses sophisticated yield management software to manage its fleets.

Finally, Avis uses its OnStar and Skynet system to better serve the consumer base and offers free weekend rental if a customer rents a car for five consecutive days Moreover, the consumer base of the rental car industry has relatively low to no switching cost. Conversely, rental agencies face high fixed operating costs including property rental, insurance and maintenance. Consequently, rental agencies are sensitively pricing there rental cars just to recover operating costs and adequately meet their customers demands. Furthermore, because the industry experienced slow growth in recent years due to economic stagnation that resulted in a massive decline in both corporate travel and the leisure sector, most companies including the industry leaders are aggressively trying to reposition their firms by gradually lessening the dependency level on the airline industry and regaining their footing in the leisure competitive arena.

The Potential Entry of new Competitors

Entering the car rental industry puts new comers at a serious disadvantage. Over the past few years following the economic downturn of 2001, most major rental companies have started increasing their market shares in the vacation sector of the industry as a way of insuring stability and lowering the level of dependency between the airline and the car rental industry. While this trend has engendered long term success for the existing firms, it has heightened the competitive landscape for new comers. Because of the severity of competition, existing firms such as Enterprise, Hertz and Avis carefully monitor their competitive radars to anticipate Sharpe retaliatory strikes against new entrants. Another barrier to entry is created because of the saturation level of the industry.

For example, Enterprise has taken the first mover advantage with its 6000 facilities by saturating the leisure segment thereby placing not only high restrictions on the most common distribution channels, but also high resource requirements for new firms. Today, Enterprise has a rental location within 15 miles of 90 percent of the US population. Because of the network of dealers Enterprise has established around the nation, it has become relatively stable, more recession proof and most importantly, less reliant on the airline industry compared to its competitors. Hertz, on the other hand, is utilizing the full spectrum of its 7200 stores to secure its position in the marketplace. Basically, the emergence of most of the industry leaders into the leisure market not only drives rivalry, but also it varies directly with the level of complexity of entering the car rental industry.

The Threat of Substitute

There are many substitutes available for the car rental industry. From a technological standpoint, renting a car to go the distance for a meeting is a less attractive alternative as opposed to video conferencing, virtual teams and collaboration software with which a company can immediately setup a meeting with its employees from anywhere around the world at a cheaper cost. In addition, there are other alternatives including taking a cab which is a satisfactory substitute relative to quality and switching cost, but it may not be as attractively priced as a rental car for the course of a day or more. While public transportation is the most cost efficient of the alternatives, it is more costly in terms of the process and time it takes to reach one’s destination. Finally, because flying offers convenience, speed and performance, it is a very enticing substitute; however, it is an unattractive alternative in terms of price relative to renting a car. On the business segment, car rental agencies have more protection against substitutes since many companies have implemented travel policies that establish the parameters of when renting a car or using a substitute is the best course of action.

According to Tracy Esch, an Advantage director of marketing operations, her company rents cars up to a 200-mile trip before considering an alternative. Basically, the threat of substitute is reasonably low in the car rental industry since the effects the substitute products have do not pose a significant threat of profit erosion throughout the industry.

The Bargaining Power of Suppliers

Supplier power is low in the car rental industry. Because of the availability of substitutes and the level of competition, suppliers do not have a great deal of influence in the terms and conditions of supplying the rental cars. Because the rental cars are usually purchased in bulk, rental car agents have significant influence over the terms of the sale since they possess the ability to play one supplier against another to lower the sales price. Another factor that reduces supplier power is the absence of switching cost. That is, buyers are not affected from purchasing from one supplier over another and most importantly, changing to different supplier’s products is barely noticeable and does not affect consumer’s rental choices.

The Bargaining Power of Buyers

While the leisure sector has little or no power, the business segment possesses a significant amount of influence in the car rental industry. An interesting trend that is currently underway throughout the industry is forcing car rental companies to adapt to the needs of corporate travelers. This trend significantly reduces supplier power or the rental firms’ power and increases corporate buyer power since the business segment is excruciatingly price sensitive, well informed about the industry’s price structure, purchase in larger quantities and they use the internet to force lower prices. Vacation buyers, on the other hand, have less influence over the rental terms. Because vacationers are usually less price sensitive, purchase in lesser amounts or purchase more infrequently, they have weak bargaining power.

Five Forces

Today the car rental industry is facing a completely different environment than it did five years ago. Competitively speaking, the revolution of the five forces around the car rental industry exerts some strong economic pressure that has significantly tarnished the competitive attractiveness of the industry. As a result of the economic downturn in recent years, many companies went under namely Budget and the Vanguard Group because their business infrastructure succumbed to the untenability of the competitive environment. Today, very few firms including Enterprise, Hertz and Avis return a slightly above-average revenue compared to the rest of the industry. Realistically speaking, the car rental sector is not a very attractive industry because of the level of competition, the barriers to entry and the competitive pressure from the substitute firms.

Strategic Group Mapping

As a moderately concentrated sector, there is a clear hierarchy in the car rental industry. From an economic standpoint, disparities exist from a number of dimensions including revenue, fleet size and the market size each firm holds in the market place. For instance, Enterprise dominates the industry with a fleet size of approximately 600,000 vehicles along with its market size and its level of profitability. Hertz comes in second position with its number of market shares and fleet volume. In addition, Avis ranks third on the map. Avis is among one of the companies that is having issues recovering its revenue margins from prior to the economic downturn. For instance, in 2000 Avis returned revenues of approximately $4.23 billion. Over the course of the next several years following 2000, the revenue of Avis has been significantly lower than that of 2000. As a way of reducing uncertainty most companies are gradually lessening the level of dependency on the airline industry and emerging the leisure market. This trend may not be in the best interest of Hertz since its business strategy is intricately linked to the airports.

Key Success Factors

There are many key success factors that drive profitability throughout the car rental industry. Capacity utilization is one of the factors that determines success in the industry. Because rental firms experience loss of revenue when there are either too few or too many cars sitting in their lots, it is of paramount importance to efficiently manage the fleets. This success factor represents a big strength for the industry since it lowers if not completely eliminates the possibly of running short on rental cars. Efficient distribution is another factor that keeps the industry profitable. Despite the positive relationship between fleet sizes and the level of profitability, firms are constantly growing their fleet sizes because of the competitive forces that surround the industry. In addition, convenience is one of the crucial attributes by which consumers select rental firms. That is, car rental consumers are more prone to renting cars from firms that have convenient rental and drop off locations. Another key success factor that is common among competing firms is the integration of technology in their business processes. Through technology, for instance, the car rental companies create ways to meet consumer demand by making renting a car a very agreeable ordeal by adding the convenience of online rental among other alternatives. Furthermore, firms have integrated navigation systems along with roadside assistance to offer customers the piece of mind when renting cars.

Industry Attractiveness

There are many factors that impact the attractiveness of the car rental industry. Because the industry is moderately concentrated, it puts new market entrants at a disadvantage. That is, its low concentration represents a natural barrier to entering the industry as it allows existing firm to anticipate sharp retaliations against new entrants. Because of the risks associated with entering the industry among other factors, it is not a very attractive sector of the marketplace. From a competitive standpoint, the leisure market is 90 percent saturated because of the active efforts of Enterprise to dominate this sector of the market. On the other hand, the airport terminals are heavily guarded by Hertz. Realistically speaking, entry in the industry offers low profitability relative to the costs and risks associated. For most consumers, the main determining factors of choosing one company over another are price and convenience. Because of this reason, rental firms are very circumspect about setting their rates and that generally force even the industry major players in the position of offering more to the consumers for less just to remain competitive. Hertz, for example, offers wireless internet to its customers just to add more convenience to their travel plans. Avis on the other hand, offers free weekend specials if a customer rents a car for five consecutive weekdays. Based on the impact of the five forces, the car rental sector is not a very attractive industry to potential new market entrants.

Conclusion

The rental car industry is in a state of recovery. Although it may seem like the industry is performing well financially, it is nonetheless gradually regaining its footing relative to its actual economic position within the last five years. As a way of insuring profitability, besides seeking market shares and stability, most companies throughout the chain have a common goal that deals with lowering the level of dependency on the airline industry and moving toward the leisure segment. This state of motion has engendered some fierce competition among industry competitors as they attempt to defend their market shares. From a futuristic perspective, the better days of the car rental industry have yet to come. As the level of profitability increases, I believe that most of the industry leaders including Enterprise, Hertz and Avis will be bounded by the economic and competitive barriers of mobility of their strategic groups and new comers will have a better chance of infiltrating and realizing success in the car rental industry.

Sources

“Passenger Car Rental.” Encyclopedia of Global Industries. Dec. 2004. Gale group. 02 Feb 2005. http://galenet.galegroup.com.ucfproxy.fcla.edu/servlet/BCRC.

“Car & Truck Rental.” Hoover’s AB&D Company. Jan. 2005 . Hoovers. 04 Feb 2005. http://premium.hoovers.com.ucfproxy.fcla.edu/subscribe/ind/factsheet.xhtm. “

Rental car foes war on each other’s turf.” The Associate Press. Fall 2004. The Enquirer. 08 March 2005. http://www.enquirer.com/editions/2004/10/11/biz_rentalcars111.html.

“United States – Car Rental.” Data Monitor Industry Market Research. Nov. 2004. Gale. 12 March 2005. http://search.rdsinc.com.ucfproxy.fcla.edu/sessions?products=BNI.

“A synthesis of tactical fleet planning models for the car rental industry.” IIE Transactions. Sept. 2003. Gale. 12 March 2005. [http://www.fleet-central.com/arn/01stat3.cfm].

“Corporate travel plans moving to Web.” Crain’s Chicago Business. Apr. 2001. ProQuest. 12 March 2005. http://www.proquest.com.ucfproxy.fcla.edu.

“Tracy Esch.” “Car rental market leaders make rebound .” Business Travel News. May 2002. Gale. 12 March 2005. http://search.rdsinc.com.ucfproxy.fcla.edu.

“Avis Equips Rental Car with Satcomms 1999.” Newsbytes News Network. Oct. 1999. Gale. 12 March 2005. http://search.rdsinc.com.ucfproxy.fcla.edu.

“Car Rental In the United States.” Data Monitor Industry Market Research. Nov. 2004 . Gale. 13 March 2005. http://search.rdsinc.com.ucfproxy.fcla.edu.

“Global – Car Rental.” Data Monitor Industry Market Research. Nov. 2004 . Gale. 13 March 2005. http://search.rdsinc.com.ucfproxy.fcla.edu.

“Corporate and Travel Trends.” Travel Trade Gazette. Nov. 2003 . ProQuest. 14 March 2005. http://www.proquest.com.ucfproxy.fcla.edu.

“Car rental market leaders make rebound.” Business Travel News. May. 2002 . Gale. 14 March 2005. http://search.rdsinc.com.ucfproxy.fcla.edu.

“Car rental market leaders make rebound.” Business Travel News. May. 2002 . Gale. 14 March 2005. http://search.rdsinc.com.ucfproxy.fcla.edu.

“Ovation Travel.” Wall Street Transcript. May. 2002 . LexisNexis. 14 March 2004. http://www.lexisnexis.com.ucfproxy.fcla.edu/cis.

“Avis Offers New Deal for Free Weekends.” Newswire. Feb. 2004 . LexisNexis. 15 March 2004. http://www.lexisnexis.com.ucfproxy.fcla.edu/cis.

Rodrigue Monestime has authored several articles. He holds a BS in Business Administration with high concentration in Management Information System (MIS). He is the founder of BizVita.com [http://www.bizvita.com], a site designed for busy professionals with an all-in-one approach to the daily facts of the global business environment.

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17 01/12
23:18

Hiking-Tips For Choosing The Right Hiking Socks

If you think that buying a pair of hiking boots is difficult, then just wait until it comes to getting a suitable pair of hiking socks.

Now socks are socks, right? Well, when it comes to hiking, grabbing any old pair of sports socks out of the drawer simply won’t work. Unfortunately, sports socks are not hiking socks and you don’t want to wear the same socks that you use for jogging or playing football when you head off on a lengthy hike.

Good hiking sock need to be comfortable but they also need to be thick and very hard wearing with terrific thermal and moisture-wicking properties. Remember that, even if you are just hiking modest distances at the weekends, you’ll probably cover getting on for 1,000 miles in a year and you should expect a good pair of hiking socks to last just about that distance.

Most importantly, you want your socks to provide you with comfort for that 1,000 miles. Problems such as chafing, blisters other foot damage can quickly turn a two or three mile hike back to your car into sheer agony if your socks aren’t up to the job.

Good moisture-wicking is also an absolute must. ‘Wicking’ is a process similar to that provided by the wick in an old-fashioned oil lamp and simply means drawing sweat off the surface of your feet to keep them dry. If your socks don’t do this, you will develop chafing, blisters, fungi and other less pleasant results. And, if you’re worrying about bad smelling feet, this will be a minor issue – we’re talking about real health problems here.

Whether you’re spending a lot of time hiking, or just undertaking short hikes at the weekend, you will also need good thermal properties from your socks. In hot weather your socks have to conduct heat away from your foot and out through your boot and, in cold weather, they need to keep your feet at a comfortable temperature.

It might seem strange to think that one pair of socks could cope with both hot and cold conditions, but modern materials and manufacturing technology means that this is indeed possible today.

A good starting point when looking for a pair of hiking socks is to start with cotton, which is one of nature’s materials that offers the range of attributes you are looking for. However, clever engineers have now been able to improve on Mother Nature and blends, such as Lycra, wool and others, combined with micro-geometry manufacturing, can also produce hiking socks with great support and comfort, excellent thermal control and superior moisture-wicking.

All hiking socks should also have thickened areas around the toe, ankle and heel as these are the area that will get the most wear. You should also make sure that there are no ridges, particularly near the toes or at the ankle bone. Ridges can irritate your feet as quick as a stone in your boot. Socks should also be long enough to come well above the top of your boot so that they can be folded down.

All socks will lose elasticity at the top and often folding them down over the top of the boot is necessary to stop them sliding inside the boot as you walk. Despite this fact, you should still try to buy socks which will not lose their elasticity too quickly.

Hiking socks are not cheap and you can expect to pay $10 a pair, or more, for a decent pair. Nevertheless, this is one investment that, like your hiking boots, is well worth the cost and you should arm yourself with at least three or pairs of hiking socks and always carry at least one spare pair with you in your backpack.

Joining your local hiking club will put the resources of the club at your disposal and allow you to get advice and information on all aspects of hiking. Visit The-Hiking-Club.com for more information on hiking, including equipment such as Asolo, Timberland and Vasque hiking boots.

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17 01/12
14:21

How to Cure Fear of Public Speaking – 8 Proven Ways To Overcoming Fear Of Public Speaking

Here’s your opportunity to discover how to cure fear of public speaking. Did you know that most individuals who fear public speaking are troubled about being perceived as a bad speaker or labeled in a negative way? Virtually all of your fears and anxiousness about public speaking is founded on ideations that have absolutely nothing to do with reality. If you ranked public speaking among fears, it is commonly ranked as the number one fear, exceeding even the fearfulness of dying. So what makes up the secret to overcoming fear of public speaking? This article will help you understand what causes that fear and provide 8 ways to overcome them.

Numerous things may stimulate the fear of public speaking. Gloss phobia or speech anxiety is the fearfulness of public speaking and perhaps related to, or occasionally to include a more intense anxiety disorder. The reasons of this anxiousness are unsuccessful ideas and anxiety-arousing situations. If you or anyone you know is hurting by this phobic disorder for public speaking it merely means that you are fearful about confronting sociable and professional situations in life. If allowed and the anxiety is serious enough, it may interfere with your power to present an adequate speech. Fortunately for some people, the benefits from being able to overcome fear of public speaking are substantial.

In that respect there are 8 proven ways/tips for superb public speaking that can help you no matter what your degree of anxiety or experience:

1. Pick out a subject that you are comfortable with, know intimately and have a passion for.

2. Always maintain a positive mental and physical attitude.

3. Make sure you set realistic goals and just keep in mind that there’s no such thing as a flawless speech so it is futile to try and present one.

4. Regard the audience as a source of support and your reason for giving the presentation in the first place, not as a judge and jury hoping you will fail

5. You must never read your speech word for word (reading in public is not public speaking)

6. You should never be apologetic for anything at the beginning of your speech

7. It’s important for you to know and remember that virtually all signs of nervousness are never detected by the audience but can and will appear amplified by you the speaker.

8. Use a mirror and practice in front of it or in the presence of a friend or family member. Practicing your speech in their presence will give you the opportunity to get constructive feedback from them.

The most beneficial cure for your individual responses to speech anxiety is one or a combination that works out best for you individually. The common difficulties of public speaking are removed because you will be concentrating on the fundamental principles listed above and not the actual act of speaking.

Finally, you must understand that there are additional concepts and techniques that you will need to utilize that will help make you a better public speaker. Overcoming fear of public speaking and learning how to cure fear of public speaking is just the first step. You can find plenty of valuable suggestions and tips in addition to strategies that you will be able to apply immediately so that you can feel confident about taking the second step to public speaking success.

Discover more about how to cure fear of public speaking and find out all about overcoming fear of public speaking

Take the second step to public speaking success at www.publicspeakinginc.com

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15 01/12
19:11

How To Cook The Best Steak In The World

Every person likes their steak cooked a different way, so throughout this article I will make sure that I cover each possible different way so that you will always get the best result for yourself or whoever you cook for.

There are several different cuts of beef that will make a great steak, and there are also many grades of beef to consider, depending on what the cow was fed on the farm, so your first step is to choose which one you would prefer. The choices include rump, scotch fillet, porterhouse, eye fillet and T-bone as the main premium cuts generally eaten. The beef’s grading will come down largely to marbling and maturity of the meat. There is a debate as to which is better out of grain-fed and grass-fed cattle, and really the answer is grass-fed beef is healthier for you as it is the most natural form of the cattle, while grain-fed beef will have a lot more marbling and flavour, so I will leave that choice up to you which way you want to go. As for maturity, I recommend finding a butcher that will hang your meat for quite a long time in their meat locker before carving it, I have found that 27 days is ideal. This will help tenderize the meat by having it stretched out and relaxing the muscles, to give you the best possible final result.

The rump and porterhouse are firmer cuts, and the rump in particular can be a bit tougher and chewier than the rest, and you will find a strip of fat at the top of each of these steaks, which will help flavour and tenderize the steak during the cooking process. Both these cuts I would recommend eating rare to medium-rare (I will discuss steak doneness a little later).

Meanwhile the scotch fillet will come very nicely marbled with fat throughout, and can usually be distinguished by a C-shaped piece of fat close to one side. Due to the marbling it will be very tender and full of flavour (however if you’re on a diet it may be one to avoid for now), and I recommend eating it medium-rare to medium.

The eye fillet is the most tender cut of beef, and will normally be free of fat, although this also means you may need to do something extra to add some flavour to it, the most popular way being to wrap bacon around it during cooking, so the fatty flavours of the bacon are absorbed by the steak. This is my personal favourite steak, and is best eaten medium-rare to medium.

Lastly we come to the T-bone, which has both the eye fillet and porterhouse on either side of the bone, and will get its flavour from the strip of fat on the outside of the porterhouse. I recommend eating the T-bone rare to medium-rare, though it can be tricky to cook evenly due to the bone in the middle.

Once you’ve decided which cut of steak you will be eating, you need to work out how big a piece of meat you want. A normal-sized steak is generally around 300g for a good-sized meal, however it could range anywhere from 150g up to 1kg and even more! The size of your steak will become important later when you want to cook it to a particular doneness. For example, two different rump steaks could quite easily weigh the same amount, yet be completely different shapes, sometimes they can be wide and flat, and sometimes short and thick, depending on what part of the rump the steak was cut from. Choosing the size of your steak and the shape go hand-in-hand, it’s best to have a thicker steak for a rare or medium-rare steak, and when you want a medium-well or above thinner is better. This is so it doesn’t take a long time for you to cook, and you can still have a juicy steak without burning the outside.

Now let’s just get away from the steak for a minute and think about what you’re actually going to cook it on. Ideally you should have a chargrill, one that sits on an angle, and has enough space underneath the flame to have a tray that you can put a small piece of wood on. What I personally prefer is mesquite wood, which comes from the USA, and the best thing to do is to soak it in water for a couple of hours before cooking. This will help the wood give off its smoky flavour rather than just burn away, and it will also last longer, usually for at least a couple of hours.

I mentioned earlier that if possible your grill should be built on an angle, sloping up towards the back. As you know, heat rises, so naturally you should find the hottest part of your grill at the back, and get slightly cooler closer to the front. Most grills and hotplates in general will have certain “hotspots” that you will need to find for each one to work out the bests places to position your food when cooking. Once you’ve used a particular grill a couple of times you should find it quite easy to figure out your favourite spots to cook on. The combination of knowing where your “hotspots” are and using an angled grill will make it easier to find the best position to cook your steak. If you don’t have a chargrill to use and you have a flatgrill or a hotplate instead, I would recommend not cooking your steak entirely through on the hotplate, particularly for medium or above, seal it on both sides then place your steak on a tray and finish it off in an oven. Otherwise all you will do is burn the outside and lose all the moisture and juiciness from your meat.

The other element to consider is how you would like your steak cooked. In general, a well-done steak should be placed at the back, a medium steak in the middle of the grill, and a rare steak at the front. Obviously, this leaves medium-rare between the front and middle, and the medium-well between the middle and the back. In some situations you will need to adjust this slightly depending on the size and shape of your steak, a big, thick rump may need to be pushed a bit further up the grill to cook properly, while a thin and flat porterhouse might be best kept a little closer to the front to avoid overcooking. Your steak positioning will come down largely to personal preference and a bit of practice and experience with your grill.

Now that you should have worked out where on the grill you will place your steak, you’re almost ready to start cooking! What you need to consider now is how you will season your steak. You may not want any seasoning, that’s fine, go right ahead and start cooking. If you wish to use salt and pepper, I would suggest waiting until one side of your steak has been sealed before sprinkling any on, as salt has the tendency to leech out some of the moisture from your meat. My preferred method of seasoning is to get a really good steak seasoning spice and generously cover both sides before placing your steak on the grill. When you do place your steak on the grill, if you are going to have a rump or a porterhouse, make sure you place the strip of fat at the top, so as it cooks the fat will melt and drip through the steak, adding extra flavour to your meat.

The process of actually cooking your steak is quite simple, but there are a few key things you need to know to get the best result. Firstly, the advantage of using the chargrill means you can have nice cross-markings on your steak when it’s finished, which looks fantastic for presentation. To achieve this, your steak will need to be turned three times, the first time straight over itself, then on the second turn spin it around 90 degrees so the lines from the grill will cross over each other and make little brown squares all over the steak, and then the third and final turn will be straight over itself again. When you’re finished the steak should have cross-markings on both sides, and you can choose whichever side looks best to serve facing up.

What you should find if you have got the grill positioning right for your preferred doneness, 3-4 minutes in between each turn should have your steak turn out just the way you like it! (If you are cooking your steak bleu, you only need to cook it for 3 minutes on each side in total, just enough to seal each side basically).

This is just a guide to work by only, as each grill will produce slightly different results, but definitely the most important stage of cooking your steak is knowing when it is at the exact doneness you would like. This can sometimes be a little tricky, but there are a couple of methods for testing your steak without needing to cut into it. The best method to use when you’re just starting to learn would be what I call the “thumb test”. Hold your left hand out open and relaxed, and press the flesh of your left thumb with your right index finger. It should feel quite soft, and this is how a rare steak should feel when you press it with your finger.

Now lightly touch your left thumb to your left index finger, and press the flesh of your thumb with your right index finger. This is how a medium-rare steak should feel when it’s ready. Next, lightly touch your left thumb to your left middle finger, and pressing the flesh of your left thumb will feel like a medium steak when it’s ready.

Touching your left thumb to your left ring finger will make the flesh of your left thumb feel like a medium-well steak, and touching the left thumb to your left little finger will make the flesh of your thumb feel like a well-done steak. Try this out as a guide to get you started, and as with all things, practice and experience will help you hone your ability and instincts to know just when your steak is cooked to perfection! And just as importantly, make sure you get feedback from every person that you cook a steak for, this will make your progress go much faster. As they say, “feedback is the breakfast of champions!”

Another method to use, which can be a little bit sneaky, is if you can see into the middle of the steak at the edges to see what colour the middle looks like. This works really well for a scotch fillet, as you can gently pull away part of the meat right where the C-shaped piece of fat is without damaging your steak, and see if the inside is red, pink or grey.

Now I will explain to you each doneness, so you can work out how you would like to cook it and so you know what to look for when it is finished.

I will start with bleu, which is basically just sealed, is still very red in the middle, quite mushy to the touch, and will feel a little cool inside, only slightly warmed.

Rare is red in the middle from edge to edge, a little mushy, and will just feel warm inside. Medium-rare is red in the middle and pink at the edges, and will feel warm inside. Medium is pink in the middle from edge to edge, feels tender to the touch, and will be warm to hot inside. Medium-well still has a quarter in the middle that is pink, and will be grey at the edges, feels quite firm and is hot inside. If you plan to cook your steak medium-well or above, I would suggest you could speed up the cooking time by using a steak weight to place on top of your steak. It should be shiny silver and kept clean, and what will happen is the heat coming up from the flames below will be reflected down on to the top of the steak so it cooks on both sides. Make sure if you use a steak weight that you only place it on your steak after sealing one side so there is no chance of cross-contamination.

Well-done steaks are grey throughout, no pink at all, quite firm, although can still be juicy, and is very hot inside. Very well-done steaks are grey throughout with no pink at all, very firm, very hot, and no juices whatsoever. You can also get your steak cooked Pittsburgh, which basically means charring the outside so it is burnt while the inside doesn’t need to be completely cooked. For example, if you want to have your steak Pittsburgh-Rare, you could char the outside, and the inside would be red in the middle from edge to edge. To do this you will need some oil or butter, I personally use lemon butter just for the flavouring, and drizzle some over the steak until it drips onto the flames underneath. Your goal here is to build the flames up so they are licking at the steak and will cook the outside much faster than the inside.

CAUTION! Be very mindful of how much butter you use, make sure you have fire safety equipment, and if necessary that you have adult supervision. Do not do this if you do not feel comfortable working with large flames, it can be very dangerous if something nearby catches fire, so please be very careful if this is how you would like to have your steak cooked.

Everybody has different preferences when it comes to their beef, but I would urge you to try each different way so you can work out for yourself what’s best for you. Many people fear the sight of blood coming out of their steak, if you can work up the courage to try something new for yourself, who know, you might find you really like it! I personally eat my steaks medium-rare, and would like to take this opportunity to mention that once your steak starts getting to medium-well and above, you really lose a lot of the nutritional benefits of eating beef, so I would recommend not cooking your steak any more than medium, but obviously that is a choice that is entirely up to you.

Now all that’s left to do is to serve up your perfectly cooked steak, there are many choices of sides and sauces, far too many to list here. I always love it with a creamy mashed potato and seasonal steamed vegetables, and my favourite sauce is mushroom sauce. If you have the time the best sauce is made using beef bones, cooked off with a little tomato paste, then make a stock by boiling the bones in water with some celery, carrots, onion, leeks, bay leaves and peppercorns. Simmer it for a couple of hours until it reduces about three-quarters, and then remove the bones and vegetables. Add some red wine and port, and reduce it down to about half of where it is now, until it starts to thicken with a nice consistency. From here you can add some sliced mushrooms, or peppercorns if you prefer, and even add a little cream if you like as well. This is very time consuming to make the jus (rich beef gravy), but if you can do it you will find it well worthwhile. One other little tip I have for you is to brush a small amount of lemon butter over your steak before saucing it, this will keep your steak very juicy and tender.

I hope you enjoy cooking and eating many steaks in the future, and make sure you go out and impress your friends with your newfound cooking skills!

Mick Reade is a chef from Australia who has been cooking in commercial kitchens across the country for over 10 years, and has been helping teach others how easy it can be to cook great tasting and healthy meals, for more information please visit http://www.alleasyfoodrecipes.com

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09 01/12
23:09

Why KidKraft is the Number One Company For Children’s Furniture

KidKraft is honored to be known as a leading creator, manufacturer and distributor of childrens furniture and toys. Established in 1968, KidKraft has been a proven pioneer in the industry for 40 years. KidKraft Takes this role of leadership seriously and they have a great deal of appreciation for their wonderful customers who continue to select their fine products.

KidKraft was founded by engineers,the integrity of their designs is apparent beyond what the eye can see, resulting in low product returns and high customer satisfaction. Thanks to KidKraft’s exceptional leadership and an uncompromising commitment to quality, they lead and exceed in the world of wooden toys and furniture. I invite you to experience their products!

The time that goes into each piece of furniture starting from the design to the finished product is what makes KidKraft Products so special. It’s like each item was designed just for your kid, from a simple chair to a bed shaped like a boat, there is always something that fits your kids needs. They stand behind their products which is why they are the number one company in furniture for children. The company itself realizes that children are the ones who interact with their products; therefore every product must be safe.

The fact that KidKraft specializes in children’s furniture should make you comfortable with them. Everything they do is to make your child’s life easier the number of different products they manufacture very from simple chairs and tables to fun rockers and beds shaped to be fun and inspiring. Our goal is to inspire children with the power of their imagination through unique and creative heirloom-quality wooden toys and room furnishings. The fun toys and furnishings create an active imagination that will take your child on a fun filled ride each and every day. Knowing that the people and things surrounding your child impact them the most is why KidKraft designs their products they way the do making them perfect for each and every child.

Jason Quick is an expert in KidKraft children’s furniture.

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07 01/12
22:57

Seven Things You May Not Know About Your Own Cat

Longevity - It is said, give a cat three years for every human year and you have an idea of how old he is compared to us. Not so. A cat at one year old is capable of reproduction and fully able to take care of himself. A three year old human is helpless. Such mathematical formulas for understanding the ‘real’ age of an animal don’t work because their internal, and external developments vary and do not correspond to human development.

But did you know that the life span of cats seems to be increasing, from around twelve years or so several decades ago to eighteen or more and it seems now not uncommon for cats to live into their twenties? Not only advances in cat medicine but apparently in genetic changes as well are contributing to longer life and some cats live to be much older indeed. Several cats in Southern California have been reported to live as long as thirty and thirty four years.

Independent & Loners – Cats are thought to be solitary creatures by many, but anyone who has visited a farm where there are cats will find they congregate in colonies, sometimes nearing twenty in number and seem even to hunt together. There is little fighting because there is always one dominant cat which the others all accept, the rest being equal. At least until a new cat arrives and dominance must be re-established.

If you have an indoor/outdoor cat, as do I, you no doubt find him asking to be let out, even though he has his cat doors. Mine does daily, usually at night. I go to the door, open it and he eagerly runs into he mudroom, awaiting the opening of the next door, though both are equipped with cat doors. If I actually go out into the back patio with him he seems delighted, rolling around on the stones, watching me. I suspect he would love a hunting companion. (Preferably, I expect, one a bit quieter and more stealthy than myself.)

Cats can’t be trained – Training is entirely possible and we have probably all seen on television performance cats trained to walk a rope, roll a ball and even swim underwater. We attribute this to some sort of showmanship business and think our own cats are not trainable. Depending on the breed and the particular cat, they are probably all trainable to some degree and they are certainly able to train us!

Particia Moyes, in her book How To Talk To Your Cat, relates how one of her cats and she have a game, the object of which is to remove from some precarious perch – the top of a chair, say, an object, without disturbing anything around and without knocking the item to the floor. The one cat does this with care and great attention, and success. Her other cat, she tells us, takes the game simply to mean, ‘get the thing regardless’ and will also retrieve the item but in the clumsiest fashion, knocking it to the floor.

Ms. Moyes speaks of two other game she and her cats have; fetch and carry and hide and seek. In the first, the person throws a ball of tinfoil (or what-have-you) and the cat returns it, dropping it at the person’s feet. The second she says her cat invented. She (the cat) will bring the ball of tinfoil, drop it, then leave the room. Ms. Moyes will hide it, then call her cat who will begin excitedly exploring all the hiding places, find it, drop it and leave the room again. Keep in mind that Ms. Moyes creates and maintains an unusual and unusually close and respectful attitude towards her cats. Very likely, and many pet owners, indeed, parents, have discovered that, the more you anticipate your pet (or child) to be capable, the more capable your pet or child becomes.

My own cat offers a less dramatic, but useful example. A stray taken in at about 8 months he at first caused some alarm with his tendency to ‘do his nails’ on the furniture. I would bang my foot on the floor and tell him no and he’d stop. Now I just tell him, in no uncertain terms, to stop and he does. He only does this when he wants something and I’m not paying attention.

In fact, this is one way a cat has to get your attention and let you know he needs something – he does what he knows he is not supposed to do. My cat knows he’s not allowed on the kitchen table, for example, but if his food bowl stays empty too long, onto the table he leaps and I know right away he wants feeding.

There is an ancient Egyptian papyrus of the twentieth dynasty showing a dog walking on his hind legs, carrying a staff, herding goats. In the same picture there is a cat, walking on his hind legs, carrying a staff, herding ducks. The picture depicts the dog and cat on their hind legs carrying staffs, no doubt, to indicate that they are in control. Were they shown on their fours, one, they could not be shown carrying a staff and two, they would seem to be on the same level as the goats and ducks, not in charge of them. My guess is that one time, before the dark days of cat extermination, cats were trained and used and I expect they themselves were very responsive to this arrangement.

Aloof – When one considers the terrible history the family of cats has endured at the hands of man, repeatedly throughout Europe and even in America, it is no wonder the cat keeps himself aloof. Associated with witches, Satan and evil, as a race, cats have been betrayed, condemned, tortured and exterminated, many times, by the thousands and tens of thousands. Those which survived the pogroms passed on their genes to progeny, along with the survival sense to be wary of man. Yet every cat owner knows how truly attached a cat can become and how genuinely grateful they are for the affection and care given them.

Cats & Music Start playing an instrument, even something gentle, such as folk music on a guitar, and a dog is likely to leave the room. A cat, on the other hand is likely to come near, lay by you, roll around, purr and seem to enjoy the sounds immensely. My previous cat used to be my biggest fan, particularly of my fairly elaborate finger picking.

My current cat loves to hear the guitar but the obvious deep pleasure he gets from that doesn’t even compare to when I pick up the Celtic Harp and play on its strings. I can only describe his state as ecstatic, as if each tiny individual sound washes him with almost unendurable pleasure. Many composers throughout history relate the same story.

The famous harpist, Mlle Dubuy, noticed that her cat purred pleasantly when she played a piece on her harp well but cried when she played less so. She used this phenomena to improve her skill. Recognizing how much she owed her success as a harpist to her discerning cat she left him her substantial inheritance and endowed loyal friends likewise to ensure her cat was well cared for.

There is a video on YouTube of a cat playing the piano. She is quite intentionally sounding the notes, utterly absorbed in the phenomena. When his mistress plays Bach on another piano the cat stops and listens with obvious appreciation. It is quite as if this cat, and in fact, all cats, truly do appreciate beautiful music and the one in this particular YouTube video, aspires to musicianship.

Movement – We all know how agile and flexible cats are – owing to a variety of factors. Unlike man, in whom the vertebrae of the spinal column are held together by ligaments, in cat they are bound by muscle, giving the cat great range of movement. Because of the construction of his shoulder joint he can turn his foreleg in almost any direction.

But have you noticed, probably without thinking about it, that there is something funny, something odd in the way a cat runs?

Unlike almost all other mammals who advance by moving the front leg of one side of the body and the back of the opposite, the cat moves front and back legs of the same side. So it’s, front, left, let’s say, slight pause, back left, right front, pause, right back. The only other mammals said to do this are the camel and the giraffe – and they both have funny gaits too.

Food, water and health – Cats can live just fine on dry food. This is a dubious statement many authorities state as being downright false. Cats need meat. They have not the biological capability of taking various elements from a variety of non-meat foods and constructing the needed proteins, which man and dogs can do. And much of the content of dry food, i.e. Carbohydrates, not only are not natural foods for cats, they are said to be wholly unnecessary and can be harmful. Meat in some form, usually canned food, is a necessity for cats, not only for the proteins but as well for the water.

Cats do not have, as every cat owner has probably verified, a strong drive to drink. Their normal prey is their primary source of water. Deprived of that and not given sufficient wet food a cat can easily, and all too often does develop kidney disease from dehydration.

Regardless of whether your cat eats wet or dry food or both, fresh water should always be available to her. Many cat owners have observed that cats are more likely to drink if their water bowl is not located next to their food bowl, which makes sense, as in nature, animals go in search of water independently of their search for food. Also, being clean animals, it may not ‘feel’ as hygienic to have food and food smells next to their water source.

It is also advised to avoid plastic dishes for both food and water. Plastic tends to getting scratched and in those nicks and scratches harmful bacteria can grow. Also, some cats are allergic to plastic and develop skin conditions on their chins when fed and watered from plastic bowls.

Still water may run deep – but it still doesn’t suit a cat. Almost every cat owner has noticed that their cats love to put their tongues under the tap or even raise their mouths to falling rain. My cat used to put his head under a drip in the bathtub and let the water run to his tongue until we had it fixed – the tub, that is. Many cats will drink from any form of water other than still water.

Some people, including some vets think there is some molecular difference in moving water. Some think it is the sight of the movement of the water, or the sound. Whatever the reason, (and considering what a big subject this is if posts on the internet are any measure it is a bit surprising that the motivations for this are not better known), cats prefer moving water.

This fact has spawned an entire industry of cat fountains, almost all plastic, though there are several sources for ceramic cat fountains and cat bowls. Whether it is one of the plastic fountains or a ceramic cat fountain or cat bowl, all need the same care, which is simply to keep it filled and give it a thorough cleaning regularly. Some sources for pet fountains are listed at the end of this article and if you go to http://www.etsy.com and type in ceramic cat fountains you can find others.

Recommended reading: How to Talk To Your Cat by Particia Moyes The Life History and Magic of THE CAT by Fernand Mery

Web sources -

http://www.ceramiccatbowls.com/

http://www.artfire.com/users/indoorfountains

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06 01/12
06:12

Dine Out and Lose Weight – It Can Be Done

To dine out and lose weight is not a trick played on you to increase business sales of whether it be fine dining restaurants or fast food joints. The concept is even a contradiction in itself because who could ever lose weight when confronted with multitudes of mouth watering choices, ridden with calories. On the other hand, it can really be done! Impossible is a word becoming less popular these days since almost anything is assumed as achievable when you know how to play by the rules.

Never eat out when you are starved. Curb your hunger with a gratifying snack such as celery stuffed with cottage cheese or you can also just down a glass of tomato juice. You can therefore moderate the amount of food you’ll be ordering since you have contained your appetite.

Try to order food that is difficult to consume quickly like lobsters and shrimps. Extra effort is given to just shelling them and remember to chew slowly. Have your food hot off the grill which allows you to concentrate on eating while waiting for the rest of it to cool down.

Portion sizes are relatively bigger when eating out. You could always give some of your food to whoever is keeping you company. You can also set aside half of the food to take home with you, so you don’t consume everything in a sitting. To dine out and lose weight doesn’t mean it has to be frustrating.

Make special requests like having salad dressings and other sauces on the side, so you have full control on how much you put in your dish. Ask for available herbs or spices instead of always gunning for the salt. They only have minimal calories that can still add flavor and appeal to your food.

You’ll have better chances of success when you just truly enjoy yourself and not really stress about dining out. You are really able to hit two birds with one stone! To dine out and lose weight is a refreshing way to battle and beat the bulge!

Food is our ally in losing weight! Why restrict yourself with the foods that you like to eat when it is possible to lose weight by eating more. To reap the benefits of this life changing program for losing weight, please visit http://bestweightlosshq.com.

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02 01/12
10:21

Bowling Alleys

“Bowling Alley”, “Bowling Center”, “The Bowl” and “House” are used interchangeably to describe the building where bowling takes place. Bowling alleys are usually comprised of many lanes (as many as 100 or more), but can be comprised of only a few lanes. Some people have a lane in their home, while I wouldn’t consider this a bowling alley, per se; it is in the most literal sense one. A single lane is sometimes referred to as a bowling alley. For the purposes of this book, a bowling alley or house will refer to a place where there are multiple lanes and games are purchased.

Where are bowling alleys?

They are everywhere. Lately it seems that a lot more houses are closing due to property and maintenance prices getting to expensive, or lack of use. Looking in your local telephone book, you should be able to find quite a few houses in your area. Bowling is a very popular sport and therefore there are a lot of bowling alleys in most areas. If you can’t find one where you live, check the nearest city or big town, there’s bound to be one within driving distance of where you live.

Recently a large bowling stadium was constructed in Reno, NV (United States). If you want to see a really large house, that is the place to go. If you get a chance to bowl there it is really quite the thing! I have bowled there on several occasions and have really enjoyed it. The PBA (Pro Bowlers Association, see Chapter 9) has tournaments there as well as the USBC. A few of the tournaments that I know of that bowl there are the PBA, USBC Nationals, USBC Mixed, and the High Roller. This stadium was built expressly for the purpose of handling large bowling tournaments, and is not allowed to have leagues in it. It also has a very large Pro Shop (place to buy bowling stuff), that even has a bowling lane in it so that you can see everything! They will video tape your game and help you to figure out what you need to improve. It is quite impressive.

Bowling Center Layout

Most bowling alleys will have a desk (where you buy games), a bar, game room, at least one meeting room, a room to handle babysitting, and, of course, lanes! A lot of houses have a pro shop also.

The desk is usually situated somewhere near the center of the house and the bar is usually not far from it. For most bowlers that’s all you need to know about a bowling alley right there! Drinking and bowling go hand and hand for a lot of bowlers (not me, though). It’s no mistake that the bar is centralized in the bowling alley. The game room is usually centralized in the bowling alley also, and most of the time contains pool tables, video games, and pinball machines.

Meeting rooms can be anywhere in the bowling alley, and will seat anywhere from 25 – 100s of people. The meeting rooms are used for league meetings, receptions, birthday parties, etc…. Most of the time, one of the rooms will have toys and things in it for kids. This room is generally used for babysitting the children of the bowlers. Most bowling alleys offer free babysitting for children up to age 7 or 8 for league bowlers. This comes in very handy when you are bowling.

Pro shops are very popular in bowling alleys. Inside of the pro shop you can find just about anything that you need for bowling from balls and bags to shoes, brushes, and powder or resin. You can even get advice from a “pro”. Most of the pro shops are either owned by a professional bowler or have a professional on staff. Be careful though, not all of the people working in the pro shop are pros, and not all of them necessarily have your best interest at heart. There is a lot of stuff to be bought and if you are getting equipment, be sure that you are speaking to somebody who knows your game. Buying equipment for bowling is not as simple as getting a ball and shoes (more on that in Chapter 3).

Who do I call?

The first person that you are likely to meet in the bowling alley is the desk person. This is the person behind the desk that will take your money and assign you a lane. This is also the person that is your main contact at the bowling alley should anything happen. If you spill a drink, your ball gets stuck in the return, or whatever… you should contact the desk person and let them know what you need.

League bowlers usually go through the league secretary to get things accomplished in the house. The league secretary usually has a little more clout than the individual bowler as he/she represents an entire league of bowlers (and therefore a lot of revenue to the bowling center).

There are two other people that you may encounter at the bowling alley. The Porter is the person cleaning up the lanes, getting dead balls, dead wood, fixing scores and just about anything else that needs to be done on the customer side of the lanes. The Mechanic is the other person that you may encounter. You probably won’t come into direct contact with them; they are the person that works in the back of the alley, resetting pins, fixing the machines, and making sure that things work right. They are usually the one that oils the lanes (more on that later), also.

Keep bowling and having fun!

Author BIO Mike Kolar has been bowling for about 20 years and has taught several bowlers helping them to improve their averages by over 30 pins!

Click on Free Bowling Information [http://www.BowlersEverything.com] for all of your bowling needs from balls and bags to articles and advice.

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